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Explores highly dynamic business environments and how ongoing digital transformation creates dramatic changes in the role of marketing. Develops an understanding of how collaboration with various stakeholders (e.g. customers, partners and competitors) can create and sustain value. Focuses on the theory and practice of contemporary marketing.

Explores highly dynamic business environments and how ongoing digital transformation creates dramatic changes in the role of marketing. Develops an understanding of how collaboration with various stakeholders (e.g. customers, partners and competitors) can create and sustain value. Focuses on the theory and practice of contemporary marketing.

Explores highly dynamic business environments and how ongoing digital transformation creates dramatic changes in the role of marketing. Develops an understanding of how collaboration with various stakeholders (e.g. customers, partners and competitors) can create and sustain value. Focuses on the theory and practice of contemporary marketing.