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BUSINESS 705

: Qualitative Research Methods
2025 Semester One (1253)
Students will become familiar with current theory and practice as well as methodological debates in the use of qualitative methodologies, including ethnography, case studies, archival research, participant observation, interview and focus group methods, as well as transcription and analysis. A workshop on coding qualitative data will be included.
Subject: Business
Prerequisite: BUSINESS 710 or PSYCH 744
Restriction: MKTG 703, 704