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3 course outlines found

1

MKTG 702

: Contemporary Marketing Issues
2022 Semester Two (1225)
An advanced study of marketing theory relating to contemporary issues. Emphasis is on providing students with in-depth knowledge of key topics, and asking them to critically evaluate the field. Topics covered include anti-consumption and consumer resistance, corporate social responsibility, ethics, sustainability, and marketing strategy.
Subject: Marketing
No pre-requisites or restrictions
2

MKTG 702

: Contemporary Issues in Marketing
2021 Semester Two (1215)
An advanced study of marketing theory relating to contemporary issues. Emphasis is on providing students with in-depth knowledge of key topics, and asking them to critically evaluate the field. Topics covered include anti-consumption and consumer resistance, corporate social responsibility, ethics, sustainability, and marketing strategy.
Subject: Marketing
No pre-requisites or restrictions
3

MKTG 702

: Contemporary Issues in Marketing
2020 Semester Two (1205)
An advanced study of marketing theory relating to contemporary issues. Emphasis is on providing students with in-depth knowledge of key topics, and asking them to critically evaluate the field. Topics covered include anti-consumption and consumer resistance, corporate social responsibility, ethics, sustainability, and marketing strategy.
Subject: Marketing
No pre-requisites or restrictions