Search Course Outline

Search

2 course outlines found

1

STATS 747

: Statistical Methods in Marketing
2021 Semester Two (1215)
Stochastic models of brand choice, applications of General Linear Models in marketing, conjoint analysis, advertising media models and marketing response models.
Subject: Statistics
Prerequisite: 15 points from BIOSCI 209, STATS 201, 207, 208, 210, 707
2

STATS 747

: Statistical Methods in Marketing
2020 Semester Two (1205)
Stochastic models of brand choice, applications of General Linear Models in marketing, conjoint analysis, advertising media models and marketing response models.
Subject: Statistics
No pre-requisites or restrictions