ACCTG 331 : Revenue and Cost Management

Business and Economics

2021 Semester Two (1215) (15 POINTS)

Course Prescription

Revenue management concepts and techniques and their support by cost management systems are studied with particular reference to service organisations. The range of services encompasses both private and public sector organisations. Components include: yield management, pricing, linear programming, project management, valuation principles and methodologies.

Course Overview

The aim of this course is to enable students to apply revenue and cost management in service organisations. You will develop a working knowledge of major revenue and cost management concepts and techniques, including yield management, linear programming, project management and performance measurement. The course has an interdisciplinary focus. In addition to management accounting techniques, the course also examines the role of management accounting in supporting other business functions such as marketing, pricing, and operations.

Classes are structured as 3 hours of lectures per week. 

Course Requirements

Prerequisite: ACCTG 221 or 291

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Graduate Profile: Bachelor of Commerce

Learning Outcomes

By the end of this course, students will be able to:
  1. Apply revenue management techniques to refine pricing approaches and manage customer demand (Capability 1)
  2. Apply cost management techniques to understand resource utilisation and support value creation (Capability 1)
  3. Analyse products as bundles of service attributes to inform revenue and cost management approaches (Capability 1 and 2)
  4. Plan and manage projects in a service delivery context involving relevant issues such as buffering and resource contention (Capability 1 and 3)
  5. Apply professional skill and competence to write reports and memos for a range of audiences (Capability 3, 4.2 and 5.1)

Assessments

Assessment Type Percentage Classification
Assignments 40% Individual Coursework
Final Exam 60% Individual Examination
Assessment Type Learning Outcome Addressed
1 2 3 4 5
Assignments
Final Exam

Workload Expectations

Following University workload guidelines, a standard 15 point course represents approximately 150 hours of study.

During a typical teaching week there will be 3 hours of lectures. You are expected to spend 2 hours per week preparing for lectures and doing background readings. For the 12 teaching weeks, the time allocated for reading and classes totals to 64 hours. Since the course as a whole represents approximately 150 hours of study, that leaves a total of 86 hours across the entire semester for assessments and independent study, e.g. reading, reflection, revision, etc.

Delivery Mode

Campus Experience

Weekly lectures and/or workshops will be available as recordings. The course will not include live online events. 

Attendance on campus is required for the exam.

The activities for the course are scheduled as a standard weekly timetable.

Learning Resources

There is no prescribed textbook for this course. The following resources are offered via Canvas:

• Weekly resources provide a walk-through of the core methods taught each week with sample exercises.
• Recommended readings provide further theoretical background and details for the material taught in lectures. These are accessed via the Reading Lists on Canvas.
• Additional readings give examples of practice in industry. These are accessed via the Reading Lists on Canvas.
In addition, the following books provide a good overview of the topics covered in this course.

• Maguire, W. & P. Rouse (2006). Revenue and cost management for service organisations, 2nd Edition Pearson New Zealand, Auckland. Note that the textbook is now out-of-print but is available in the General Library.
• Rouse, P., W. Maguire & J. Harrison (2011). Revenue management in service organisations. Business Expert Press, New York.
Other Canvas resources include lecture slides, practice exercises, and tutorial resources. Students should check the course Canvas page regularly to access these resources. Note that the lecture slides used in class may include additional slides to those provided on Canvas.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Note weekly lectures and workshops (3x1 hour classes) will be recorded. 

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator, and if disruption occurs you should refer to the University Website for information about how to proceed.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 26/11/2020 03:47 p.m.