BUSADMIN 762 : Marketing
Business and Economics
2020 Quarter Two (1204) (15 POINTS)
Course Prescription
Course Overview
At the end of the course, students will develop the managerial competencies to apply marketing’s consumer-centric framework to make decisions that achieve substantive growth in both consumer- and business- markets. As an introductory marketing course, students learn the strategic role of marketing by producing evidence-based marketing analysis that addresses relevant managerial challenges. Additionally, through problem identification, evaluation of alternatives, and recommendations, students gain significant experience in proposing and justifying actionable marketing interventions. Finally, the course complements the classic toolbox from marketing management, with an overview of the contemporary topics in marketing that managers require to operate successfully in our current, highly dynamic marketing environment.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
| Capability 6: | Social and Environmental Responsibilities |
Learning Outcomes
- Critically review marketing management frameworks to make actionable decisions (Capability 1 and 2)
- Propose and justify consumer-centric marketing interventions that include problem-formulation, evaluation of alternatives, and actionable recommendations. (Capability 3, 4.2 and 5.1)
- Critically examine the rationale and justification of marketing campaigns. (Capability 2 and 5.1)
- Identify and analyse the social, environmental, and ethical implications of marketing actions. (Capability 4.3, 5.2 and 6)
- Compare and contrast the strengths and limitations of the classic and contemporary marketing frameworks. (Capability 2 and 5.1)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Essays | 30% | Individual Coursework |
| Case Studies | 30% | Individual Coursework |
| Quizzes | 10% | Individual Coursework |
| Project | 30% | Group & Individual Coursework |
| 4 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||||||
| Essays | ||||||||||
| Case Studies | ||||||||||
| Quizzes | ||||||||||
| Project | ||||||||||
Workload Expectations
This course is a standard 15 point course. Each point in a course offering is equal to 10 hours of learning, therefore it is expected that you will do 150 hours of -learning over the course of the Quarter. Class time will be used for lectures, discussions, problem solving, group work, and for feedback from online quizzes/assessments. For this course, you can expect 30 hours of lectures, 30 hours of reading and self-study, 50 hours of coursework, and 40 hours of group work on assignments and/or test preparation.
Learning Resources
Digital Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.