BUSDEV 722 : Product Management
Business and Economics
2024 Quarter One (1242) (15 POINTS)
Course Prescription
Course Overview
This course is part of the innovation and product management specialisation within the Master of Business Development programme. In this course, you will consider the product manager’s role in developing and leading product strategy, managing a product portfolio, and helping to foster innovation. You will develop capabilities to foster collaboration between functions, manage projects, develop persuasive business cases, and manage products throughout their lifecycle. The course combines knowledge of contemporary practices, opportunities to learn from experienced professionals, and practical exercises to help you develop the capabilities needed to succeed in product management.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
Learning Outcomes
- Critically evaluate main theories and frameworks on product management and demonstrate an awareness of the complexities of their application. (Capability 1 and 2)
- Develop and justify an evidence-based product strategy that is applicable to the particular context. (Capability 3 and 4.2)
- Generate and evaluate options to implement product strategies and product management actions in the presence of various organisational and environmental constraints. (Capability 3, 5.1 and 5.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| LinkedIn post on seminar | 20% | Individual Coursework |
| Video presentation on PM topic | 30% | Group Coursework |
| Applied project | 50% | Individual Coursework |
| 3 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||||||
| LinkedIn post on seminar | ||||||||||
| Video presentation on PM topic | ||||||||||
| Applied project | ||||||||||
Workload Expectations
This course is a standard 15-point course, equating to about 150 hours of study. Thus, in a 10-week quarter, you can expect to spend about 15 hours per week on course-related activities, including reading, webinars, contributing to discussions, and working on assignments.
Delivery Mode
Online
- This course includes four live online seminar events. These will be recorded and can be viewed at a later time if you are unable to attend the seminar.
- Online office hours are available by appointment.
- Attendance on campus is not required for any component of the course.
- All readings, assignments and other study materials are available online.
- This course is offered according to the University's quarter timetable. All quarterly completion dates and deadlines apply.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
BUSDEV 722 will be offered for the third time in 2023. Feedback on the first two offerings was very positive. Minor changes have been made to improve the student experience. These include changing the software used for discussion boards, reducing the word count of assignments to make them shorter, editing modules to reduce their length, and reducing the number of required readings.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.