BUSINESS 351 : Industry Case
Business and Economics
2024 Semester One (1243) (15 POINTS)
Course Prescription
Course Overview
The purpose of this course is to provide students with the opportunity to complete an applied business project. This will require students to demonstrate their understanding of major concepts, tools and trends in strategy and also draw on their individual majors. Students will also be required to use critical and creative thinking to find and evaluate academic and market sources, and to propose solutions to a real-world business problem using these sources. Students will develop professional skills in practice and gain experience in delivering presentations and writing business quality reports.
Course Requirements
Capabilities Developed in this Course
| Capability 2: | Sustainability |
| Capability 3: | Knowledge and Practice |
| Capability 4: | Critical Thinking |
| Capability 5: | Solution Seeking |
| Capability 6: | Communication |
| Capability 7: | Collaboration |
| Capability 8: | Ethics and Professionalism |
Learning Outcomes
- Apply an integrated understanding of fundamental business concepts, systems, and tools to formulate solutions and justify strategic recommendations for a real-world business case, using critical, analytical, and project management skills. (Capability 3.1, 3.2, 4.1, 4.2, 5.1 and 5.2)
- Apply teamwork skills and independent learning and work strategies in planning and managing a team-based project. (Capability 7.1, 8.1 and 8.2)
- Discuss and analyse the social and environmental context of the business problem. (Capability 2.2, 4.1 and 4.2)
- Write a business report, applying appropriate structure, formatting, and conventions. (Capability 6.2)
- Deliver an engaging presentation, applying effective presentation techniques. (Capability 6.1)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Skills Assessment and Group Planning (5% individual, 5% group) | 10% | Group & Individual Coursework |
| Project Preparation: Situation Analysis | 15% | Individual Coursework |
| Board Presentation Elevator Pitch (10% individual, 25% group) | 35% | Group & Individual Coursework |
| Board Report | 40% | Individual Coursework |
| 4 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||||||
| Skills Assessment and Group Planning (5% individual, 5% group) | ||||||||||
| Project Preparation: Situation Analysis | ||||||||||
| Board Presentation Elevator Pitch (10% individual, 25% group) | ||||||||||
| Board Report | ||||||||||
Workload Expectations
Following University workload guidelines, a standard 15-point course represents approximately 150 hours of study.
For this course, you can expect 2 hours of lectures/plenary sessions, 3 hours of course online videos, reading and thinking about the content and 5 hours of work on assignments and independent study per week.
Delivery Mode
Campus Experience
Attendance is expected at scheduled activities including lectures and mentoring sessions to complete components of the course. Lectures will be available as recordings. Other learning activities including seminars and mentoring sessions will not be available as recordings. The course may include live online events including group discussions/mentoring sessions. The activities for the course are scheduled as a standard weekly timetable.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.