BUSMBA 752 : Building Capabilities for Performance

Business and Economics

2020 Quarter Four (1208) (15 POINTS)

Course Prescription

Explores business strategies based on unique resources and capabilities, utilising perspectives from management and marketing. Develops skills to generate market intelligence, device strategies, manage intangible assets as well as relationships with external stakeholders.

Course Overview

This course explores business strategies based on unique resources and capabilities, utilising perspectives from management and marketing, develops skills to generate market intelligence, device strategies, manage intangible assets and relationships with external stakeholders.

Course Requirements

No pre-requisites or restrictions

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Capability 6: Social and Environmental Responsibilities

Learning Outcomes

By the end of this course, students will be able to:
  1. Understand the key elements that strengthen and underpin business capabilities. (Capability 1, 4.1, 4.2, 4.3 and 5.2)
  2. Evaluate theories for developing resource and capability-based business strategies. (Capability 2, 4.1, 4.2, 4.3, 5.1, 5.2 and 6)
  3. Assess key marketing issues affecting the creation, co-creation and delivery of value. (Capability 2, 3, 4.2, 4.3, 5.2 and 6)
  4. Conduct basic market research using methods appropriate to the context. (Capability 2, 3, 4.3 and 5.1)
  5. Formulate business strategies based on available market intelligence. (Capability 2, 3, 4.2 and 4.3)

Assessments

Assessment Type Percentage Classification
New Product Development Assignment 30% Individual Coursework
Strategic Plan Assignment 50% Group & Individual Coursework
Simulation Group Presentation 20% Group Coursework
Assessment Type Learning Outcome Addressed
1 2 3 4 5
New Product Development Assignment
Strategic Plan Assignment
Simulation Group Presentation

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect 40 hours of lectures, a 0 hour tutorial, 30 hours of reading and thinking about the content and 30 hours of work on assignments and/or test preparation.

Learning Resources

Reading List:
We will be using various optional texts as preparation for each session which will be based on:
Kotler & K.L. Keller (2015), A Framework for Marketing Management, 6th edition, Pearson Education (available from the University Book Shop in the Kate Edger Building).
A reader of further selected reading (including teaching cases) will be provided via Talis.
Teaching Cases:
Working with your group, students will need to prepare in writing brief answers to the learning questions of each case. We will be randomly calling on groups to present their answers. Learning questions will be posted on Canvas 1 week in advance.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 20/12/2019 11:42 a.m.