BUSMBA 752 : Building Capabilities for Performance

Business and Economics

2021 Quarter Four (1218) (15 POINTS)

Course Prescription

Explores business strategies based on unique resources and capabilities, utilising perspectives from management and marketing. Develops skills to generate market intelligence, device strategies, manage intangible assets as well as relationships with external stakeholders.

Course Overview

The course brings together two key domains in management, marketing and strategic management. Marketing capabilities are essential for a successful organisation. Firms must understand their customers to develop offerings that satisfy customer needs and encourage their participation to co-create value. The marketing component in this course will provide a customer-based perspective on the capabilities needed to develop and market successful offerings of products, services, and ideas.
The strategic management component in this course will examine the capabilities needed to create and sustain competitive advantage in organisations that span national boundaries. Theoretical concepts, management strategies and the impact of environmental factors on global strategic management activities will be discussed. The course introduction and conclusion will emphasise the ways in which the disciplines of marketing and strategic management are complementary and can be combined to lead to better strategic approaches for managing businesses.

Course Requirements

No pre-requisites or restrictions

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement

Learning Outcomes

By the end of this course, students will be able to:
  1. Evaluate theories for developing resource and capability-based business strategies. (Capability 1, 2 and 4.1)
  2. Demonstrate an understanding of the key elements that strengthen and underpin business capabilities. (Capability 1, 2 and 4.3)
  3. Assess key marketing issues affecting the creation, co-creation and delivery of value. (Capability 1, 3 and 4.1)
  4. Formulate business strategies based on available market intelligence. (Capability 3, 4.2 and 4.3)

Assessments

Assessment Type Percentage Classification
New Product Development Assignment 30% Individual Coursework
Strategic Plan Assignment 50% Group & Individual Coursework
Simulation Group Presentation 20% Individual Coursework
Assessment Type Learning Outcome Addressed
1 2 3 4
New Product Development Assignment
Strategic Plan Assignment
Simulation Group Presentation

The minimum pass mark for this course is a C-.

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect 40 hours of lectures,  50 hours of reading and thinking about the content and 60 hours of work on assignments and/or test preparation.

Delivery Mode

Campus Experience

Attendance is expected at scheduled activities including lectures and simulation work sessions to complete components of the course.
Lectures will be available as recordings. Other learning activities including simulation work sessions will not be available as recordings.
The course will not include live online events.
The activities for the course are scheduled as a block delivery.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator, and if disruption occurs you should refer to the University Website for information about how to proceed.

The safety of our students, staff, and faculty are of paramount importance. We will adhere to all University and government guidelines around Covid-19. If alert levels change and we are unable to hold class in person, we will immediately shift to online lectures. Your lecture will advise of any changes through Canvas announcements.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 01/12/2020 04:32 p.m.