BUSMGT 751 Marketing Management - Course Outlines

Course Prescription

Focuses on the core concepts and principles of marketing theory and practice using examples from New Zealand and overseas.

Course Overview

The course introduces students to the theory and practice of marketing. A primary element of the course is the use of real-world cases to help students develop and execute marketing strategy.

The goals of the course are for students to be able to:

1. Understand relevant theories of marketing, and apply these in practice.

2. Gain an appreciation of the complexity of managing marketing components and developing a marketing strategy.

3. Develop reflective and evaluative skills that integrate theory and practice.

Course Requirements

Prerequisite: BUSMGT 711-714 with at least a B– average

Learning Outcomes

By the end of this course, students will be able to:

Identify the role that marketing plays in achieving organisational objectives and creating value for the customer. (Capability 1 and 2)
Critically evaluate market conditions and consumer needs to form marketing strategies. (Capability 2)
Analyse the components of the marketing mix to develop a concrete marketing plan. (Capability 1, 3 and 4.2)
Analyse and interpret examples from real-world and simulated marketing situations to apply, illustrate, and discuss different marketing concepts. (Capability 2, 4.1 and 4.3)
Apply and integrate theory and practice in various marketing contexts. (Capability 2 and 6)

Assessments

Assessment Type	Percentage	Classification
Assignment	30%	Individual Coursework
Test	40%	Individual Test
Group project	30%	Group & Individual Coursework
3 types	100%

Assessment Type	Learning Outcome Addressed
	1	2	3	4	5
Assignment
Test
Group project

Workload Expectations

This is a 15-point course with 10 teaching weeks over the quarter, which corresponds to a learning effort of 150 hours.

The class will meet for 5.5 hours per week comprising 1.5 hours of plenary lectures, 2 hours of tutorial workshops, and 2 hours of team-based learning (TBL). Please note that classes are likely to have a combination of these elements e.g. lecture and TBL, rather than purely one element. Class time will involve activities such as the delivery of learning content, discussion, problem-solving, groupwork, and provision of feedback from assessments.

This leaves a total of about 100 hours across the entire course for independent study, e.g., revision of learning content, reading, preparing for assessments, etc.

Students are also expected to attend the additional Business Communication seminar hours designed to support their courses. Although these are not compulsory, these are considered core and are designed to enhance the learning process.

Beyond these hours, students are strongly encouraged to seek assistance from the Business Communications Team (BCT) for any assessments.

Delivery Mode

Campus Experience

Attendance is required at scheduled activities including lectures, tutorials and TBLs.

Lectures will be available as audio recordings. Other learning activities will not be available as recordings.

Attendance on campus is required for the test.

The activities for the course are scheduled as a standard weekly timetable.

Learning Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

The required textbook for this course is:

Elliott, G., Rundle-Thiele, S., Waller, D., Bentrott, I., Hatton-Jones, S., & Jeans, P. (2021). Marketing (Fifth Edition). Milton, Qld, Australia: John Wiley & Sons Australia, Ltd.

All other course readings are available via Reading Lists under each module on the Canvas page or in the Reading List module on Canvas.

It is recommended that you download the Interactive E-Text version of the textbook: https://www.wileydirect.com.au/buy/marketing-5th-edition/

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

This course has been offered previously. In response to student feedback, we made the following modifications:

• More focus on the marketing plan and integration of the components

• More group-based coursework

• More elaboration of key marketing concepts

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Class Representatives

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.

Capability 1:	Disciplinary Knowledge and Practice
Capability 2:	Critical Thinking
Capability 3:	Solution Seeking
Capability 4:	Communication and Engagement
Capability 6:	Social and Environmental Responsibilities

BUSMGT 751 : Marketing Management

Business and Economics

2022 Quarter Four (1228) (15 POINTS)