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BUSMKT 711 : Consultancy Project for MMktg
Business and Economics
2020 Quarter One (1202) (30 POINTS)
Course Prescription
Course Overview
BUSMKT 711 is a research-informed consultancy project based on a marketing internship with a company or other appropriate organisation with written and oral reports of the findings. The purpose of this course is to provide students with the opportunity to complete an applied research-informed consultancy project. This will require students to demonstrate their understanding of major concepts, tools and trends in current marketing theory and practice. They will also be required to use critical and creative thinking to find and evaluate academic and market sources, and to propose solutions to marketing problems via the application of such sources. Students will be required to use a robust and defensible research methodology to offer solutions for a company-specific research problem. Additionally, students will be expected to analyse current marketing challenges and propose recommendations to address issues. Finally, students will develop professional skills in practice and gain experience in delivering presentations to both academic and professional audiences. In sum, this course gives the student the opportunity to take a real world business problem, apply research methods and marketing knowledge developed throughout their degree to arrive at a recommended solution for the client.
Course Requirements
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
Learning Outcomes
- Analyse issues in current marketing practice and apply relevant and appropriate models and frameworks to derive solutions (Capability 1 and 3)
- Design and execute a research-based marketing project which will provide analytical insights and recommendations catering to a specific research problem (Capability 2)
- Demonstrate self management across a range of professional skills, including interpersonal and negotiation skills, time management and business communications skills (Capability 4.3, 5.1 and 5.2)
- Communicate insights obtained from applied research using written and oral formats (Capability 4.1 and 4.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Presentation - Theory presentation | 10% | Individual Coursework |
| Presentation - Client presentation | 20% | Individual Coursework |
| Reports - Final report | 70% | Individual Coursework |
| 3 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||||||
| Presentation - Theory presentation | ||||||||||
| Presentation - Client presentation | ||||||||||
| Reports - Final report | ||||||||||
Workload Expectations
Each point in a course has 10 hours of learning, therefore this 30 point course has 300 hours of learning.
The consultancy project provides students with an opportunity to develop and apply their academic understanding and research skills within a real company setting. It will enable them to apply their analytical abilities to industry-based problems whilst gaining professional experience and developing their employ-ability.
During the 10-week course, students will be paired with a participating business, and spend 10 weeks researching and 5 weeks (amount of time to be negotiated with the client) primarily working within their host company. For the first 3 weeks of the course, students will remain in the University and will undertake intensive preparation and supervision whilst they finalise and scope their consultancy project and undertake their kick off meeting.
Once they enter their partnered company, they will be expected to gather and analyse data using a variety of methods covered in previous courses. They will also be closely supervised by an academic supervisor and a company supervisor. After their 5 weeks inside the company, students will spend the final 2 weeks of the course focused on finalising a written report and oral presentation.
Learning Resources
Digital Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.