COMMS 100 : Communication, Technology and Culture

Arts

2020 Semester One (1203) (15 POINTS)

Course Prescription

Explores the past, present and future of communication media. Examines communication media within their social context, and provides a particular focus on the interplay between technology and culture. Key concepts in the study of communication are introduced and various communication media are studied via specific case studies, with particular emphasis placed on new digital platforms including social and mobile media as well as older forms such as television and cinema.

Course Overview

Media and communication are big business, and digital media are especially consuming presences in our daily lives. But to what extent do they shape our beliefs, behaviours and politics? Do we live in a more informed and transparent society thanks to the proliferation of digital media, or do we live in a polarized and divided culture as a result? When our everyday lives are digitally recorded and saved, do we enjoy new forms of free expression, are we subjected to new forms of governance and control, or is it some combination of the two? 

We will explore the past, present and future of media and communication. In particular, this course highlights the radical changes brought about by the development and diffusion of the datafied society though new media technologies. We will explore these developments with regards to their interconnection to race, class and gender. The course explores the impact these changes have had upon media and communication industries, the content they produce and the audiences and users they serve. We will consider approaches to media texts as well as cultural and technological contexts (including smart technology, A.I., big data and algorithmic cultures). We will look at information (including social media and news) as well as popular media in order to make sense of media and communication technology in the context of politics and culture.

The course is designed for anyone with an interest in media and communication, regardless of whether you have previously studied these subjects. Key concepts are introduced via case studies, placing special emphasis on a range of current controversies.

Course Requirements

Restriction: FTVMS 100

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Graduate Profile: Bachelor of Arts

Learning Outcomes

By the end of this course, students will be able to:
  1. Analyse media content in the context of current technological developments. (Capability 1.1, 1.2 and 1.3)
  2. Understand and evaluate contemporary debates in media and communication in relation to contemporary and historical events and controversies. (Capability 1.1, 2.1 and 3.1)
  3. Articulate and discuss examples of media content and technology in relation to social markers (e.g. race, class and gender) and their impact on diverse communities in tutorials. (Capability 1.1, 1.2, 1.3, 2.2, 2.3, 3.1, 3.2, 4.2 and 4.3)
  4. Research, analyse, and communicate examples and arguments that explore major themes in media and communication. (Capability 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 4.1 and 5.1)
  5. Understand and apply major ideas and foundational concepts in media and communication. (Capability 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 4.1, 4.2 and 5.2)
  6. Understand and apply foundational research and writing skills for the study of media and communication. (Capability 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 4.1 and 4.2)
  7. Critically evaluate developments in media and communication technologies in the context of politics and culture. (Capability 1.1, 1.3, 2.2 and 3.1)

Assessments

Assessment Type Percentage Classification
Tutorial Participation 10% Group & Individual Coursework
Media Analysis 20% Individual Coursework
Research Exercise 10% Individual Coursework
Essay 20% Individual Coursework
Final Exam 40% Individual Examination

Next offered

Semester 1, 2020

Learning Resources

Course book:

Jonathan Gray and Laurie Ouellette. 2017. Keywords for Media Studies. New York: New York University Press.

(online version available through the library)

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect 2 hours of lectures, a 1 hour tutorial, 2 hours of reading and thinking about the content and 5 hours of work on assignments and/or test preparation (plus midsemester break and exam study period).

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz

Well-being always comes first
We all go through tough times during the semester, or see our friends struggling. There is lots of help out there - for more information, look at this Canvas page (https://canvas.auckland.ac.nz/courses/33894), which has links to various support services in the University and the wider community.

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 12/12/2019 08:27 a.m.