DESIGN 220 Design Entrepreneurship - Course Outlines

Course Prescription

Entrepreneurship and design are equally characterised by open inquiry, trial and error and a view of failure as integral to the creative process. Students will study entrepreneurship in creative industries, focusing on the role of strategic design in the start-up and operation of companies. They will examine entrepreneurial design practice within organisations (intrepreneurship) and tools and strategies for organisational innovation.

Course Overview

This course builds upon design principles to develop and support entrepreneurial activities, applying these foundations to developing new products, experiences, initiatives, and ventures. Focus is given to balancing design solutions between desirability, feasibility and viability, creating opportunities for innovation and entrepreneurship as part of an existing organisation or a new venture. Students function as innovators with an approach simulating professional practice of a product development or start-up team, identifying value, value propositions, funding opportunities and business models. Students will work on individual projects and as part of a team.

Course Requirements

Prerequisite: DESIGN 100, 101

Learning Outcomes

By the end of this course, students will be able to:

Understand and apply concepts of value, value propositions, business models and funding approaches to new products, services and initiatives as well as the entrepreneurial processes necessary to make ideas happen. (Capability 1.1, 2.2, 2.4, 3.1, 3.2, 3.3, 4.1, 5.2, 5.3 and 6.1)
Develop understanding of design as a driver of innovation and entrepreneurship, with a focus on empathy, problem solving, and constraints. (Capability 3.3)
Demonstrate familiarity with the historical, cultural, economic, and political contexts around the rise of design as an attribute of management and business planning and development. (Capability 1.2, 1.3, 2.1, 2.2, 6.1, 6.2 and 6.3)
Develop an understanding of the application of design tools, methods, and processes through their application to a "real world" business issue. (Capability 2.1, 2.4, 3.1, 3.2, 3.3 and 4.2)
Develop familiarity with presenting work and critiquing the work of others in a studio pedagogical context. (Capability 1.1, 1.3, 4.1, 4.2, 4.3, 5.1, 5.2, 5.3, 5.4 and 5.5)
Demonstrate ability to pitch or succinctly and compellingly present your project.

Assessments

Assessment Type	Percentage	Classification
Assignments	50%	Individual Coursework
Group Project	30%	Group Coursework
Individual Project	20%	Individual Coursework
3 types	100%

Assessment Type	Learning Outcome Addressed
	1	2	3	4	5	6
Assignments
Group Project
Individual Project

A total grade of 50% or higher is required to pass this course.

All assignment submission items requested by the lecturer must be uploaded to Canvas unless specified on the assignment brief. No email submission will be accepted. Assignments must be accompanied by a cover sheet available on Canvas.

Multiple submissions are possible. Students can submit multiple versions of the assignment and all the submitted versions are kept. Marking is based on the latest version submitted before the deadline.

Late assignments are NOT generally accepted. Any work submitted after the due date and without an extension form will be treated as overdue and will automatically be graded D-/0 (zero). In extreme circumstances, the student can apply for an extension. For example, when a student faces unavoidable personal circumstances (e.g. illness or a death in the family) that mean the student is unable to submit a component of coursework, they may apply for an extension.

Applications for extensions require that students complete a formal application form (available on Canvas). The request is assessed by the Group Services Administrator or Course coordinator and must be supported by written evidence from a doctor or counsellor. Extension forms and supporting evidence to be sent to design-admin@auckland.ac.nz. The student must apply no later than five days before the due date of the assignment. In case of an extreme difficulty being experienced closer to the assignment deadline, students can contact the course coordinator directly.

No extensions will be granted for problems such as accidentally erased computer files, which should always be prevented by keeping backup copies. When an extension is granted, students are expected to submit evidence of work in progress on the original assignment due date to demonstrate what has been completed up to that date.

Teaching & Learning Methods

Course combines lectures, readings, exercises, field experiences, projects (individual and group) and speakers to provide students an understanding of entrepreneurial endeavours, both within existing organisations and new ventures. Focus is on a range of entrepreneurial forms, including socials enterprise, start ups, new product development and societal change.

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect a 3-hour studio, 2 hours of reading and thinking about the content and 5 hours of work on assignments and/or test preparation.

Delivery Mode

Campus Experience

Attendance is expected at scheduled activities including studios to complete components of the course.
Lectures will be available as recordings. Other learning activities including studios will not be available as recordings.
The course might include live online events including group discussions/tutorials.
The activities for the course are scheduled as a standard weekly timetable.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Other Information

Since the in person or remotely delivered learning experience is a very important part of this course, students are expected to let instructor(s) know in advance if at all possible if they will miss a class session.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

In the event of unexpected disruption

We undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions, the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. In the event of a disruption, the University and your course coordinators will make every effort to provide you with up to date information via Canvas and the University website.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Capability 1:	Disciplinary Knowledge and Practice
Capability 2:	Critical Thinking
Capability 3:	Solution Seeking
Capability 4:	Communication and Engagement
Capability 5:	Independence and Integrity
Capability 6:	Social and Environmental Responsibilities

DESIGN 220 : Design Entrepreneurship

Creative Arts and Industries

2021 Semester One (1213) (15 POINTS)