ENGGEN 705 : Engineering Product Development


2023 Semester Two (1235) (15 POINTS)

Course Prescription

Advanced topics in the engineering design and development of new manufactured products, taking an integrated approach including technical, commercial, and user aspects. Theory is linked to practice through multidisciplinary teams engaging in projects and case studies.

Course Overview

The development of newly manufactured products requires consideration of a range of technical, commercial and human (user) issues. This course introduces key issues and provides the student with a range of methods with which to address each of these aspects. It requires students to apply the concepts and methods in the context of team projects. Topics covered include:

  • Introduction to Innovation 
  • Pitching a project idea
  • Pugh Analysis for Idea Screening
  • Value propositions, Business Model Canvas (BMC) and business models
  • Kano Analysis, Needs and requirements
  • Conceptual design methods
  • Hardware development, prototyping
  • Inclusive design
  • Industrial design
  • Market Analysis, concept testing, market validation
  • Financial modelling of product development projects
  • Design for environment
  • Preparing a business plan proposal
  • Pitching a business plan proposal
  • Design Structure Matrix (DSM)
  • Product functionality and product architecture
  • Design for manufacture and assembly (DfMA)
  • Reverse engineering and design modelling methods

Course Requirements

Prerequisite: B grade or higher in ENGGEN 303 Restriction: ENGGEN 401, 405, 410, 701, MGMT 305

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Capability 6: Social and Environmental Responsibilities

Learning Outcomes

By the end of this course, students will be able to:
  1. Analyse existing mechanical designs using modelling methods to appreciate design issues and principles. Systematic research and theory-based formulation of engineering fundamentals are required in the engineering discipline. Engineering specialist knowledge that provides theoretical frameworks and bodies of knowledge for the accepted practice areas in the engineering discipline; much is at the forefront of the discipline. (Capability 1.1, 2.1, 3.2 and 4.1)
  2. Develop a product development proposal with integrated consideration of technical, commercial and human (user) issues. Demonstrate knowledge and understanding of engineering management principles and economic decision-making and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments. (Capability 2.2, 3.1, 4.3 and 6.2)
  3. Communicate a proposed product development project in verbal and written form. Develop skills in project management such as drafting the project scope document, project plan, minutes of project meetings etc. Develop and demonstrate skills in leadership, and report writing, and produce group work assignments in the form of a final report writing and final oral presentation. (Capability 4.2, 5.2 and 6.1)
  4. Be able to work effectively as a team member on a product development project that integrates disciplinary specializations. Develop skills in self-directed learning, managing teamwork conflicts and working in teams for a collective learning experience by participating in tutorials and in-class group activities. (Capability 2.2, 4.1, 4.2, 4.3, 5.1, 5.2, 6.1 and 6.2)


Assessment Type Percentage Classification
New Product Development (PD) Project 80% Group & Individual Coursework
Product Dissection Laboratories 20% Group & Individual Coursework
Assessment Type Learning Outcome Addressed
1 2 3 4
New Product Development (PD) Project
Product Dissection Laboratories

Workload Expectations

This course is a standard 15-point course and students are expected to spend on average 10 hours per week involved in each 15-point course that they are enrolled in. Because there is no teaching for two weeks on this course (during systems week and P4P submission week) you should expect to distribute the corresponding 20 hours of work over the other 10 weeks of the course.

For this course, on a typical week, you can expect 2 hours of lectures and a 2 hour scheduled tutorial, with the remaining hours spent on reading and thinking about the content, and working on assignments.

Delivery Mode

Campus Experience

Attendance is required at scheduled activities including labs/clinics to complete components of the course.
Lectures will be available as recordings. Other learning activities including labs/clinics will not be available as recordings.
Attendance on campus is required for the individual and team project assessments.
The activities for the course are scheduled as a standard weekly timetable.

No final exam in this course and 100% course work based assessments.

Learning Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

No prescribed text book. All necessary learning resources will be provided digitally on Canvas.

Health & Safety

Students must complete lab inductions. Students are expected to adhere to the guidelines outlined in the Health and Safety section of the Engineering Undergraduate Handbook.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Students requested to provide the slides of the lectures before starting each module lecture. This may be arranged directly with the lecturer in charge of the topics.

Other Information

All students are expected to contribute equally to team projects and to participate proactively in team management. A peer assessment system will be used and considered when assigning final marks.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Class Representatives

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.


Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.

Published on 02/11/2022 11:12 a.m.