MEDIA 102 : Media and Culture
Arts
2023 Semester Two (1235) (15 POINTS)
Course Prescription
Course Overview
Media and Culture introduces students to case studies from a range of popular entertainment media, from film and TV to comics, games, popular music, social media and advertising. Via these case studies we explore key methodological and theoretical approaches to media (including media analysis, production studies and reception studies), and examine media as sites of textual pleasure, political power and social significance.
Topics covered may include:
• Close analysis of popular media (from comics to music videos and TV to YouTube)
• Historical development of entertainment formats and industries
• Independent media production and distribution practices
• Media reception and fan cultures
• Moral panics and censorship (from video nasties to video games)
• Representations of race and gender in popular media
• Ecological themes in popular media
• Social media and its interplay with popular media narratives and representations
• ‘Meme culture’ and its borrowings from popular cinema, TV and video games
• Digital storytelling and ‘life writing’
The primary thematic focus is on media as vehicles for cultural meaning. We consider how cultural meanings are influenced by industrial forces, shaped by creative labour, and adapted and transformed by media audiences. In the process, we encourage students to consider their own place in this chain of meaning, whether as consumers or producers of media. Students will develop critical readings of media texts that are informed by an understanding of industrial and social factors; they will also reflect on their own capacity to produce meaningful interventions in the ‘flow’ of media discourse by crafting personal and collective narratives.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 6: | Social and Environmental Responsibilities |
Learning Outcomes
- Analyse a range of media texts, using the tools of close reading. (Capability 1.1 and 4.1)
- Analyse how media reflect and contribute to key political discourses and debates. (Capability 1.3, 3.1 and 6.1)
- Outline and critically evaluate theoretical perspectives on media perception. (Capability 2.1 and 2.2)
- Outline the development and structure of selected media industries. (Capability 1.1, 6.1 and 6.2)
- Use the tools of media to convey stories and ideas. (Capability 1.2, 2.2 and 4.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Media analysis | 20% | Individual Coursework |
| Storytelling Exercise | 20% | Individual Coursework |
| Participation in group activities | 10% | Individual Coursework |
| Final Exam | 50% | Individual Examination |
| 4 types | 100% |
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, you can expect 2 hours of lectures, a 1 hour tutorial, 5 hours of reading and thinking about the content and 2 hours of work on assignments and/or test preparation.
Delivery Mode
Campus Experience
Attendance is expected at scheduled activities including tutorials to receive credit for components of the course.
Lectures will be available as recordings. Other learning activities including tutorials will not be available as recordings.
Attendance on campus is required for the exam.
The activities for the course are scheduled as a standard weekly timetable.
This course is not available for delivery to students studying remotely outside NZ in 2023.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Other Information
This will be a required course for students majoring in Media and Screen. It provides students with a well-rounded understanding of media institutions, texts and contexts, preparing them for critical engagement with the wide range of media formats covered in our courses at 200-level and beyond, as well as priming students for engagement with our creative, story-focused courses. It will complement our students’ exploration of film as a narrative medium in our other 100-level course, MEDIA 101 Film Studies.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Well-being always comes first
We all go through tough times during the semester, or see our friends struggling. There is lots of help out there - for more information, look at this Canvas page https://canvas.auckland.ac.nz/courses/33894, which has links to various support services in the University and the wider community.
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.