MKTG 306 : Advertising and Promotion
Business and Economics
2020 Semester One (1203) (15 POINTS)
Course Prescription
Course Overview
Course Requirements
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
Learning Outcomes
- Evaluate advertising, direct marketing, digital marketing, public relations, sales promotion and personal selling strategies and tactics (Capability 1, 2 and 3)
- Explain the importance of integrated marketing communications and its impact on brand equity (Capability 1, 2 and 4.2)
- Understand how companies plan and implement marketing communications (Capability 1, 2 and 4.3)
- Apply theory, content knowledge, and creative skills to solve complex marketing communications problems (Capability 2, 3 and 4.3)
- Develop and present appropriate advertising and promotion solutions to a client (Capability 4.1, 4.2 and 4.3)
- Demonstrate skills in team work and time management in proposing advertising and promotion solutions. (Capability 4.3, 5.1 and 5.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Test | 30% | Individual Test |
| Test | 35% | Individual Test |
| Project | 35% | Group & Individual Coursework |
| 3 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |||||
| Test | ||||||||||
| Test | ||||||||||
| Project | ||||||||||
With regards to the group project, since all team members should aim to contribute equally in terms of quality and quantity, each team member will be evaluated by every other team member. These peer evaluations will be conducted anonymously online and will remain CONFIDENTIAL (only the teaching team, HOD, or course administrators will have access to these peer evaluations). Peer evaluations may then influence the proportion of marks each student may receive for their group project.
Workload Expectations
This course is a standard [15] point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
Whilst use of time varies from student to student, for this course, a 'typical' student can expect [3] hours of lectures, [2] hours of reading and thinking about the content and [5] hours of work on assignments and/or test preparation.
Learning Resources
Other Information
Digital Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
We cannot promise that we can implement each student’s wishes with regard to MKTG306. What we CAN promise is that we will consider each reasonable request and weigh it up against our aims and experience in running this course.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.