MKTG 309 : Social and Sustainable Marketing

Business and Economics

2020 Semester Two (1205) (15 POINTS)

Course Prescription

Explores how marketers can contribute to a healthy, sustainable, equitable and ethical society. Discusses how marketers need to be aware of the impact of their actions, and teaches how to embed such issues into marketing decisions and use marketing for positive societal change.

Course Overview

MKTG309 explores how marketers can contribute to a sustainable, healthy, equitable and ethical society. The course explores the need for marketers to be aware of the impact of their actions on the natural environmental and society and examines how to embed such issues into marketing decisions. Additionally, marketing techniques are directed towards positive societal change, addressing behaviour change. This course may appeal to those who are interested in using marketing for ‘good’ to drive systemic, organisational, social and individual behaviour change and those interested in a career in not-for-profits, value or purpose-driven organisations and government agencies.

Course Requirements

Prerequisite: MKTG 201

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Capability 6: Social and Environmental Responsibilities
Graduate Profile: Bachelor of Commerce

Learning Outcomes

By the end of this course, students will be able to:
  1. Describe, analyse and consider the broader role of marketing in society (Capability 1, 2 and 6)
  2. Explain and critically evaluate marketing’s impact on the social and natural environment (Capability 1, 2, 4.2, 5.1 and 6)
  3. Explain and critically analyse the different ways of adopting sustainable marketing practices (Capability 1, 2 and 6)
  4. Develop, design and justify evidence-based behaviour change solutions (Capability 3, 4.1, 4.2 and 6)

Assessments

Assessment Type Percentage Classification
Quizzes 24% Individual Coursework
Assignments 30% Individual Coursework
Project 30% Group Coursework
Reflection 16% Individual Coursework
Assessment Type Learning Outcome Addressed
1 2 3 4
Quizzes
Assignments
Project
Reflection

The assessments for MKTG309 is worth a total of 100%. To pass this course, students must achieve a minimum of 50% overall.

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect 3 hours of lectures, 2 hours of reading and thinking about the content and 5 hours of work on assignments and/or test preparation.

Learning Resources

Weekly readings (i.e., book chapters, journal articles) will be assigned and available on ‘Reading lists’ on Canvas.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 03/07/2020 10:52 a.m.