MKTG 309 : Social and Sustainable Marketing

Business and Economics

2023 Semester Two (1235) (15 POINTS)

Course Prescription

Explores how marketers can contribute to a healthy, sustainable, equitable and ethical society. Discusses how marketers need to be aware of the impact of their actions, and teaches how to embed such issues into marketing decisions and use marketing for positive societal change.

Course Overview

MKTG309 explores how marketers can contribute to a sustainable, healthy, equitable and ethical society. The course explores the need for marketers to be aware of the impact of their actions on the natural environmental and society and examines how to embed such issues into marketing decisions. Additionally, marketing techniques are directed towards positive societal change, addressing behaviour change. This course may appeal to those who are interested in using marketing for ‘good’ to drive systemic, organisational, social and individual behaviour change and those interested in a career in not-for-profits, value or purpose-driven organisations and government agencies.

Course Requirements

Prerequisite: MKTG 201 or 203

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement
Capability 5: Independence and Integrity
Capability 6: Social and Environmental Responsibilities
Graduate Profile: Bachelor of Commerce

Learning Outcomes

By the end of this course, students will be able to:
  1. Describe, analyse and consider the broader role of marketing in society (Capability 1, 2 and 6)
  2. Explain and critically evaluate marketing’s impact on the social and natural environment (Capability 2, 4.2 and 5.1)
  3. Explain and critically analyse the different ways of adopting sustainable marketing practices (Capability 1, 2 and 6)
  4. Develop, design and justify evidence-based behaviour change solutions (Capability 3, 4.1 and 4.2)

Assessments

Assessment Type Percentage Classification
Quizzes 10% Individual Coursework
Individual Assignment 25% Individual Coursework
Group Project 25% Group Coursework
Final Exam 40% Individual Examination
Assessment Type Learning Outcome Addressed
1 2 3 4
Quizzes
Individual Assignment
Group Project
Final Exam

Workload Expectations

This course is a standard 15-point course and students are expected to spend 10 hours per week involved in each 15-point course that they are enrolled in.

For this course, you can expect 2 hours of reading and thinking about the content prior to class, 2 hours of interactive sessions, and 5 hours of work on assignments and/or exam preparation.

In the weekly interactive sessions, students can expect a range of delivery modes, such as a discussion of content, special guest lectures, workshop sessions relevant to assessments, and in-class time for assessment.

Delivery Mode

Campus Experience

Attendance is required at scheduled activities to complete components of the course.
Portions of classes will be available as recordings. Other learning activities including workshops will not be available as recordings.
The course will not include live online events.
The activities for the course are scheduled as a standard weekly timetable.

Learning Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Weekly readings (i.e., book chapters, journal articles) will be assigned and available on ‘Reading lists’ on Canvas.

Student Feedback

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

MKTG 309 continues to be very well received. Small improvements, such as earlier formation of teams, will be made to the course.   

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.

Students are encouraged to use the University of Auckland resources to avoid penalties for poor academic integrity. For an overview please see https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/academic-integrity-copyright/about-academic-integrity.html. For examples of how to avoid academic integrity issues, please see https://www.cite.auckland.ac.nz/2.html

Class Representatives

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.

Disclaimer

Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.

Published on 17/07/2023 03:46 p.m.