MKTG 702 : Contemporary Issues in Marketing
Business and Economics
2020 Semester Two (1205) (15 POINTS)
Course Prescription
Course Overview
The goal of the course is to examine current topics in Branding, Marketing Strategy and Social Responsibility and CRM. Customers, Companies and other Stakeholders are facing an increasingly dynamic and interactive business environment which is posing challenges for branding and marketing strategy. Diverse issues are being faced such as digital transformation, consequences of climate change, the introduction of new regulations and instruments, changes in social expectations and values, and consumer’s reactions to corporate behaviours and ethics. The course examines how these issues impact on, or are impacted by, marketing practice, consumers’ response, and academic “thought”. By examining various points of view, students will gain a better understanding of the evolving role of marketing within companies and society.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
| Capability 6: | Social and Environmental Responsibilities |
Learning Outcomes
- Develop an in-depth understanding of range of contemporary issues facing marketing academics, practitioners and consumers within the realm of marketing strategy, branding, customer relationship management, and social responsibility and/or sustainability. (Capability 1, 2, 4.1, 4.2, 4.3, 5.1 and 5.2)
- Develop the ability to analyse research on branding, customer relationship management, and marketing’s impact on society and organisational and societal approaches to social responsibility and sustainability (Capability 1, 2, 4.1, 4.2, 4.3, 5.1, 5.2 and 6)
- Demonstrate an understanding and proficiency in applying selected concepts, principles and frameworks of the course in chosen contexts (Capability 2, 3, 4.1, 4.2, 4.3, 5.1 and 5.2)
- Develop enhanced skills in defending opinions academically (Capability 2, 4.1, 4.2, 4.3, 5.1 and 5.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Group Assignments | 30% | Group Coursework |
| Essay | 30% | Individual Coursework |
| Exam | 40% | Individual Examination |
| 3 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||||||
| Group Assignments | ||||||||||
| Essay | ||||||||||
| Exam | ||||||||||
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, you can expect 3 hours of in seminars, 4 hours of reading and thinking about the content and 3 hours of work on assignments and/or test preparation.
Digital Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website at http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page: https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter (https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html).
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.