MKTG 702 : Contemporary Marketing Issues
Business and Economics
2023 Semester Two (1235) (15 POINTS)
Course Prescription
Course Overview
The goal of the course is to examine current topics in Branding, Marketing Strategy, Anti-consumption, and Social Responsibility. Customers, Companies and other Stakeholders are facing an increasingly dynamic and interactive business environment which is posing challenges for branding and marketing strategy. Diverse issues are being faced such as digital transformation, consequences of climate change, the introduction of new regulations and instruments, changes in social expectations and values, and consumer’s reactions to corporate behaviours and ethics. The course examines how these issues impact on, or are impacted by, marketing practice, consumers’ response, and academic “thought”. By examining various points of view, students will gain a better understanding of the evolving role of marketing within companies and society.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
| Capability 6: | Social and Environmental Responsibilities |
Learning Outcomes
- Dicuss a range of contemporary issues facing marketing academics, practitioners and consumers within the realm of marketing strategy, branding, anti-consumption, social responsibility and sustainability, and examine their relevance and implications for practice (Capability 1, 2 and 6)
- Apply selected concepts, principles and frameworks of the course in chosen contexts to propose justified solutions or recommendations (Capability 1, 2 and 3)
- Present in written and oral formats, coherent and evidence-based arguments and defend opinions academically, showing independent thinking and line of reasoning (Capability 4.1, 4.2 and 5.1)
- Critically reflect on marketing’s impact on society and organisational approaches to social responsibility by recognising the ethical issues within marketing's professional context (Capability 2, 5.2 and 6)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Module 1: Group Assignment | 25% | Group Coursework |
| Module 2: Assignment | 25% | Individual Coursework |
| Participation | 10% | Individual Coursework |
| Exam | 40% | Individual Examination |
| 4 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||||||
| Module 1: Group Assignment | ||||||||||
| Module 2: Assignment | ||||||||||
| Participation | ||||||||||
| Exam | ||||||||||
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, you can expect 3 hours of in seminars, 4 hours of reading and thinking about the content and 3 hours of work on assignments and/or test preparation.
Delivery Mode
Campus Experience
Attendance is expected at scheduled lectures to receive credit for components of the course.
Lectures will be available as recordings. Other learning activities including workshops will not be available as recordings.
The course will not include live online events unless necessitated for health reasons.
Attendance on campus is required for the exam and presentations.
The activities for the course are scheduled as a standard weekly timetable.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
A list of articles will be presented on CANVAS before lectures begin.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.