POLITICS 345 : Political Marketing
Arts
2022 Semester Two (1225) (15 POINTS)
Course Prescription
Course Overview
Political marketing is an applied politics course exploring the highly topical area of how marketing is used by politicians and parties. It will explore how political marketing is strategic in nature and not just about selling, by covering four core topics: strategy, branding, communications and delivery.
The course is future focused and seeks to develop students employability skills including (1) Knowledge and understanding, (2) Applied analysis, (3) Research skills, (4) Workplace writing skills and (5) Advisory skills. It asks students to utilise and apply academic theory to recent cases (politicians or parties), and build on this to create recommendations for future practice.
It is taught by students doing workshop prep before class, and interactive classes where students work on assignments which involve applying theory to current examples (there are no lectures/lecture recordings).
Course Requirements
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
Learning Outcomes
- Demonstrate political skills by having understanding of the core principles of political marketing (Capability 1.2 and 1.3)
- Demonstrate Advisory skills by creating recommendations for future practice (Capability 2.1, 2.2, 2.3, 3.1 and 3.2)
- Conduct applied analysis by engaging in independent assessment of a recent case against theory using primary sources (Capability 1.2, 1.3, 2.1, 2.2 and 2.3)
- Possess research skills by identifying primary sources (Capability 3.2)
- Use workplace writing by presenting written work in workplace report style (Capability 4.1 and 4.2)
- Exhibit professional workplace attributes by being agile and open to new ideas, work independently and learn from feedback (Capability 5.1 and 5.2)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Report 1 | 25% | Individual Coursework |
| Report 2 | 25% | Individual Coursework |
| Report 3 | 40% | Individual Coursework |
| Pre-Workshop graded discussion | 10% | Individual Coursework |
| 4 types | 100% |
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
Delivery Mode
Campus Experience
This course is not available for delivery to students studying remotely in 2022.
Students need to do the workshop prep and a pre-workshop graded discussion before class.
Students are then expected to attend the two hour workshop on campus and engage in discussion with fellow students in small groups and interact with teaching staff. This workshop will focus on the written assignment (Reports 1-3).
The third hour is an additional/optional Question and Answer session - a chance to ask questions about the material or assignments.
Note: there are no lectures or lecture recordings.
All assignments are 100% coursework completed in the students own time but submitted by a deadline.
The activities for the course are scheduled as a standard weekly timetable.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Note: there are no lectures or lecture recordings for this course. Students are strongly encouraged to attend the two hour workshop to be able to interact and engage with fellow students and teaching staff.
However what is available on canvas for student to explore and engage in off campus in their own time includes:
- workshop prep including resources about the theory and past examples
- a pre-workshop graded discussion
- workshop material including exercises
- information on the written assignments including instructions, advice, and primary source where appropriate
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Well-being always comes first
We all go through tough times during the semester, or see our friends struggling. There is lots of help out there - for more information, look at this Canvas page https://canvas.auckland.ac.nz/courses/33894, which has links to various support services in the University and the wider community.
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.