PROPERTY 221 : Property Marketing
Business and Economics
2021 Semester Two (1215) (15 POINTS)
Course Prescription
Course Overview
The course comprises three core components: The Brief, Marketing Theory and Industry Insights. From an industry-based brief, students will have the opportunity to work together in small groups to develop a marketing plan for a mixed-use development that includes apartments and commercial space. Throughout this process they will apply theoretical marketing concepts that form the foundation for the marketing of professional real estate services and physical real estate using written and oral communication to produce a report and pitch their plan to their 'client'.
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
| Capability 4: | Communication and Engagement |
| Capability 5: | Independence and Integrity |
Learning Outcomes
- Apply academic marketing theory to the discussion and explanation of real-world examples from the New Zealand real estate industry and overseas and identify the importance of marketing decisions to successful property practice. (Capability 1)
- Demonstrate critical and creative thinking in being able to formulate and justify appropriate recommendations and/or solution to a property related marketing problem. (Capability 2 and 3)
- Demonstrate improved communication skills in both written and oral reporting and the ability to engage with the audience. (Capability 4.1, 4.2 and 4.3)
- Exhibit improved research skills. (Capability 2, 5.1 and 5.2)
- Understand the structure and working of the real estate industry and forge relationships with individuals. (Capability 1, 4.1 and 4.3)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Property marketing report | 47% | Group & Individual Coursework |
| Negotiation skills and LinkedIn profile | 10% | Individual Coursework |
| Buddy Programme | 5% | Individual Coursework |
| Test | 30% | Individual Test |
| Quizzes | 8% | Individual Coursework |
| 5 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||||||
| Property marketing report | ||||||||||
| Negotiation skills and LinkedIn profile | ||||||||||
| Buddy Programme | ||||||||||
| Test | ||||||||||
| Quizzes | ||||||||||
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, you can expect 2 hours of in-class lectures and 1 hour pre-recorded or synchronised on-line; 2 hours of reading and thinking about the content; and 5 hours of work on assignments and/or test preparation.
This may vary due to student requests and availability of guest lecturers. Students will be advised of any changes through notification on Piazza and Canvas.
Delivery Mode
Campus Experience
Attendance at lectures is required for scheduled activities including buddy programmes, negotiation skills workshop and group discussions to receive credit for components of the course. Attendance at lectures is strongly recommended to ensure optimal student experience.
Lectures will be available as recordings. Other learning activities including buddy programmes, negotiation skills workshop and group discussions will not be available as recordings.
The course will include live online events including group discussions.
Attendance on campus is required for the test.
The activities for the course are scheduled as a standard weekly timetable delivery.
Learning Resources
Lecture slides will be uploaded prior to the week's classes.
Additional resources include Talis reading list, links to videos and other property related sites.
There is no required textbook for this course. If students would like more information about marketing, Marketing (14th ed) authored by Kerin and Hartley is highly recommended.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Other Information
Students must be prepared to contribute within the class discussions and should take comprehensive notes to assist with revision. Students should complete all required readings prior to the relevant lectures.
Digital Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator, and if disruption occurs you should refer to the University Website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.