PROPERTY 221 : Property Marketing
Business and Economics
2024 Semester Two (1245) (15 POINTS)
Course Prescription
Course Overview
The course comprises three core components: The Brief, Marketing Theory and Industry Insights. From an industry-based brief, students will have the opportunity to work together in small groups to develop a marketing plan for a mixed-use development that includes apartments and commercial space. Throughout this process they will apply theoretical marketing concepts that form the foundation for the marketing of professional real estate services and physical real estate using written and oral communication to produce a report and pitch their plan to their 'client'. In this course students will have the opportunity to network with industry professionals by way of a buddy programme where they will learn of many different aspects of the property industry. In addition, students will have the opportunity to engage with a number of property professionals as regular presenters in class.
Capabilities Developed in this Course
| Capability 3: | Knowledge and Practice |
| Capability 4: | Critical Thinking |
| Capability 5: | Solution Seeking |
| Capability 6: | Communication |
| Capability 7: | Collaboration |
| Capability 8: | Ethics and Professionalism |
Learning Outcomes
- Apply academic marketing theory to the real-world examples from the real estate industry and formulate marketing plans for successful property practice. (Capability 3.1, 3.2, 4.1, 4.2 and 5.2)
- Work collaboratively in a group situation and apply critical and creative thinking to formulate and justify appropriate recommendations and/or solution to a property related marketing problem. (Capability 4.1, 4.2, 5.1, 5.2 and 7.1)
- Apply communication skills in written work and in oral reporting, be able to engage with the audience. (Capability 6.1 and 6.2)
- Utilise research skills to produce a marketing proposal for a real-world property development. (Capability 3.1, 3.2, 4.1, 4.2, 5.1 and 5.2)
- Network effectively to forge relationships with professionals in the real estate industry and reflect on your experience. (Capability 8.2)
- Outline how the Code of Ethics and professional standards for Real Estate Agents apply to the marketing of property and services. (Capability 8.1)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Property Marketing Report | 40% | Group & Individual Coursework |
| Test | 30% | Individual Test |
| Quizzes | 13% | Individual Coursework |
| Reflection | 12% | Individual Coursework |
| Practical | 5% | Individual Coursework |
| 5 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |||||
| Property Marketing Report | ||||||||||
| Test | ||||||||||
| Quizzes | ||||||||||
| Reflection | ||||||||||
| Practical | ||||||||||
Workload Expectations
This course is a standard 15-point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, you can expect 2 hours of lectures plus a 1 hour pre-recorded lecture or a synchronised online session, 2 hours of reading and thinking about the content, and 5 hours of work on assignments and/or test preparation.
Delivery Mode
Campus Experience
Attendance is required at scheduled activities including the buddy programme, the negotiation skills workshop and online discussion sessions to receive credit for components of the course.
Lectures will be available as recordings. Other learning activities will not be available as recordings.
The course will include live online events including group discussions.
Attendance on campus is not required for the test.
The activities for the course are scheduled as a standard weekly timetable.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
Other Information
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.