PROPPRAC 700 : Management and Marketing
Business and Economics
2022 Quarter Three (1226) (15 POINTS)
Course Prescription
Course Overview
The course comprises three core components across both property management and property marketing. An industry report, technical and theoretical insights, and industry application. Students will have the opportunity to discuss their learnings via a discussion board and a number of online sessions with their lecturers. They will also have the opportunity to work together in small groups to develop and management and marketing plan for a mixed-use development that includes apartments and office space utilising written and oral communication to pitch their plans to a "client".
Capabilities Developed in this Course
| Capability 1: | Disciplinary Knowledge and Practice |
| Capability 2: | Critical Thinking |
| Capability 3: | Solution Seeking |
Learning Outcomes
- Define or explain property management issues and the impact that sound property management practices can have in resolving these issues. (Capability 1, 2 and 3)
- Formulate and justify solutions to property management problems that are sensitive to contextual factors. (Capability 1, 2 and 3)
- Apply academic marketing theory to the discussion and explanation of real-world examples from the New Zealand real estate industry and overseas and identify the importance of marketing decisions to successful property practice. (Capability 2 and 3)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Quizzes | 15% | Individual Coursework |
| Essay | 25% | Individual Coursework |
| Reports | 50% | Group & Individual Coursework |
| Reflection | 10% | Individual Coursework |
| 4 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||||||
| Quizzes | ||||||||||
| Essay | ||||||||||
| Reports | ||||||||||
| Reflection | ||||||||||
Workload Expectations
This course is a standard 15-point course and students are expected to spend an average of 15 hours per week on learning activities including reading, writing, reflections, quizzes completing and online discussions. Some weeks you will spend more time on modules and assignments than in other weeks, where the workload will be somewhat less. It is essential that you keep up with the course material, engage with your lecturer and peers on discussion boards, and complete all assigned tasks in a timely manner.
We encourage you to attempt all activities and questions as they appear throughout the content. This will assist in reinforcing the learning objectives for that module and also help you to self-assess how you are going in each module. It will also give you an accurate point of reference when seeking help from your lecturer.
To succeed in this course, you will need to read and engage with the learning materials in each module, and be prepared to ask questions to clarify anything you are not sure about. This approach is designed to encourage active rather than passive learning. For effective learning of complex material, students who engage and take responsibility for their own development of knowledge and acquisition of skills tend to outperform those who remain passive or inactive.
Delivery Mode
Online
Attendance is expected at scheduled online discussion activities to gain a complete understanding of components of the course.
The course will include live online group discussions and these will be recorded.
Where possible, study material will be available at course commencement.
This course runs to the University quarter timetable and all the associated completion dates and deadlines will apply.
Learning Resources
Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).
Please remember that the recording of any class on a personal device requires the permission of the instructor.
Students will be provided with a list of learning resources which include a recommended text book, industry reports, academic papers and video material.
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
This is the first delivery of this course and therefore no feedback has yet been received.
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course students may be asked to submit coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.