SPORT 305 : Sport Media and Marketing
Education and Social Work
2025 Semester Two (1255) (15 POINTS)
Course Prescription
Course Overview
Capabilities Developed in this Course
| Capability 3: | Knowledge and Practice |
| Capability 4: | Critical Thinking |
| Capability 6: | Communication |
| Capability 8: | Ethics and Professionalism |
Learning Outcomes
- Understand and describe how media representation influences and is influenced by cultural discourses (Capability 3.1)
- Independently research, analyse and communicate academic and public information related to a current issue in mediated sport (Capability 6.2)
- Demonstrate knowledge of standard journalism skills by writing an effective sports column (Capability 6.1)
- Develop an understanding of how sports media and marketing intersect (Capability 6.2)
- Be able to draw on transdisciplinary knowledge acquired in your degree to enhance your understanding (Capability 4.1)
- Be able to demonstrate a capacity for independent thought and learning (Capability 8.1)
Assessments
| Assessment Type | Percentage | Classification |
|---|---|---|
| Weekly Quiz | 20% | Individual Coursework |
| Sports Column | 30% | Individual Coursework |
| Final Column or Research Project | 40% | Group & Individual Coursework |
| Peer Review | 10% | Individual Coursework |
| 4 types | 100% |
| Assessment Type | Learning Outcome Addressed | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |||||
| Weekly Quiz | ||||||||||
| Sports Column | ||||||||||
| Final Column or Research Project | ||||||||||
| Peer Review | ||||||||||
To pass this course, students must submit all assessments and achieve at least 50% for the overall course.
Teaching & Learning Methods
Workload Expectations
This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.
For this course, each week you can expect a 2-hour lecture (24 hours across semester); a 1-hour tutorial (12 hours across semester); 2 hours of reading and taking the weekly quiz (24 hours across the semester); and 5 hours preparing for and refining assignments (70-80 hours across the semester, often concentrated in the month before an assignment is due).
Delivery Mode
Campus Experience
Attendance is expected at lectures and tutorials. Although lectures will be available as recordings approximately 24 hours later, in-person attendance is important because technology does not always work and most lectures also involve in-class discussions which are difficult to capture online. Tutorials are not recorded.
The course may include 1 live online event with current sports journalists and sports marketing/communications staff.
The activities for the course are scheduled as a standard weekly timetable delivery.
Learning Resources
Student Feedback
At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.
Your feedback helps teachers to improve the course and its delivery for future students.
Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.
- "I liked how the lectures encouraged interaction between and contribution from the class; interacting with people next to you or answering questions in front of the class"
- "I liked the flexibility and the examples used. The option to do a second column for the final was perfect because I want to get into sports journalism, and I have enough experience with research papers. This portion allowed me to get more practice and constructive feedback that I will use as I continue in my career."
- "Toni used the tutorials constructively, enabling both group discussion and 1–on–1 teaching time during these classes to ensure students would excel in their assignments"
- "when we submit quiz answers, the lecturer writes these small 'comments' if we choose the right answer, which explains the answer in more detail. This is super helpful and I also appreciate the time taken to do this. :)"
- "Incredibly knowledgeable and experienced. She was instrumental in making the course engaging and very encouraging of students from all backgrounds and fields of study, and made sure we all feel included in her class. Toni is also always open and approachable in a way that enabled students to succeed."
- Make the Peer Feedback assignments a permanent part of the course, after students found them very helpful to their learning and assignment quality.
- Continue to develop the weekly tutorials to focus on practical skill development
- Maintain the new Canvas page layout and content structure.
- Provide some resources specifically about New Zealand sport for international students.
Other Information
Academic Integrity
The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework, tests and examinations as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. A student's assessed work may be reviewed against electronic source material using computerised detection mechanisms. Upon reasonable request, students may be required to provide an electronic version of their work for computerised review.
Class Representatives
Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.
Inclusive Learning
All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.
Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website http://disability.auckland.ac.nz
Special Circumstances
If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.
If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page https://www.auckland.ac.nz/en/students/academic-information/exams-and-final-results/during-exams/aegrotat-and-compassionate-consideration.html.
This should be done as soon as possible and no later than seven days after the affected test or exam date.
Learning Continuity
In the event of an unexpected disruption we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator, and if disruption occurs you should refer to the University Website for information about how to proceed.
Student Charter and Responsibilities
The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/student-charter.html.
Disclaimer
Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.
In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.