WINESCI 706 : The Business of Wine Production


2021 Semester Two (1215) (15 POINTS)

Course Prescription

Students will be introduced to the economics of grape growing, winemaking, winery design and management. Distribution and marketing will be introduced. Special topics including wine law, use and negotiation of contracts small business development, stock valuation, issues of appellations, labelling and brand development will be taught. Environmental and resource management issues and health and safety regulations will be covered.

Course Overview

This course gives students an understanding of the various factors that contribute to the successful establishment and management of a successful wine business. The course focuses on strategy in business, marketing, branding and the economics of grape growing and winemaking. In addition to lectures a number of presenters from the wine industry present on topics including managing a profitable winery, environmental issues and generic marketing of the NZ wine industry.

This skills obtained in this course will be especially useful for graduates who aspire to work in management positions in viticulture, wine production and wine marketing. 

Course Requirements

No pre-requisites or restrictions

Capabilities Developed in this Course

Capability 1: Disciplinary Knowledge and Practice
Capability 2: Critical Thinking
Capability 3: Solution Seeking
Capability 4: Communication and Engagement

Learning Outcomes

By the end of this course, students will be able to:
  1. Demonstrate Wine marketing including branding and distribution. (Capability 1, 2, 3 and 4)
  2. Understand and critically evaluate Strategic analysis and management (Capability 1, 2 and 4)
  3. Understand and apply The economics of grape growing and winemaking. (Capability 2 and 3)
  4. Understand and apply Situation, industry and competitor analysis (Capability 1, 2, 3 and 4)


Assessment Type Percentage Classification
Assignment 50% Individual Coursework
Presentation 15% Individual Coursework
Final Exam 35% Individual Examination
Assessment Type Learning Outcome Addressed
1 2 3 4
Final Exam

Special Requirements

The course includes field trips to wine businesses and New Zealand Wine Growers.

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course you can expect 10 hours of lectures, a one hour tutorial, 28 hours of reading and thinking about the content and 50 hours of work on assignments/projects.

Delivery Mode

Campus Experience

Attendance is required at scheduled activities including including labs to receive credit for components of the course.

Attendance on campus is required for tests and exams.

The activities for the course are scheduled as a standard weekly timetable delivery.

Learning Resources

This course uses a number of lecturers, including from the Business School and various members of the NZ wine industry. We visit some of the industry presenters at there place of work  which gives a greater insight into the management and operation of various companies.

Student Feedback

During the course Class Representatives in each class can take feedback to the staff responsible for the course and staff-student consultative committees.

At the end of the course students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback.

Your feedback helps to improve the course and its delivery for all students.

Digital Resources

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed against online source material using computerised detection mechanisms.


The content and delivery of content in this course are protected by copyright. Material belonging to others may have been used in this course and copied by and solely for the educational purposes of the University under license.

You may copy the course content for the purposes of private study or research, but you may not upload onto any third party site, make a further copy or sell, alter or further reproduce or distribute any part of the course content to another person.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website

Special Circumstances

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page

This should be done as soon as possible and no later than seven days after the affected test or exam date.

Learning Continuity

In the event of an unexpected disruption we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and your assessment is fair, and not compromised. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator, and if disruption occurs you should refer to the University Website for information about how to proceed.

 Level 1: Delivered normally as specified in delivery mode. 
Level 2: You will not be required to attend in person. All teaching and assessment will have a remote option. 
Level 3 / 4: All teaching activities and assessments are delivered remotely.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter


Elements of this outline may be subject to change. The latest information about the course will be available for enrolled students in Canvas.

In this course you may be asked to submit your coursework assessments digitally. The University reserves the right to conduct scheduled tests and examinations for this course online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. The final decision on the completion mode for a test or examination, and remote invigilation arrangements where applicable, will be advised to students at least 10 days prior to the scheduled date of the assessment, or in the case of an examination when the examination timetable is published.

Published on 21/09/2021 09:37 p.m.