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Explores how businesses communicate with customers and other key stakeholders through digital advertising and social media campaigns. Evaluates the effectiveness of advertising, sales promotion, public relations, personal selling, and direct marketing, in a digital world.

Explores how businesses communicate with customers and other key stakeholders through digital advertising and social media campaigns. Evaluates the effectiveness of advertising, sales promotion, public relations, personal selling, and direct marketing, in a digital world.

Explores how businesses communicate with customers and other key stakeholders through digital advertising and social media campaigns. Evaluates the effectiveness of advertising, sales promotion, public relations, personal selling, and direct marketing, in a digital world.

Examines current and emerging research in digital marketing and evaluates contemporary practice. Focuses on the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage.

Examines current and emerging research in digital marketing and evaluates contemporary practice. Focuses on the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage.

Evaluates the policies and practices involved in the core processes of HRM and builds students’ professional skills in assisting organisations to design and implement these policies and practices effectively.

Evaluates the policies and practices involved in the core processes of HRM and builds students’ professional skills in assisting organisations to design and implement these policies and practices effectively.

Analyses and applies the legal principles governing the employment relationship. Specific topics include bargaining, personal grievances, enforcement of employment contracts, strikes and lockouts, the rules regarding holidays, and health and safety obligations.

Analyses and applies the legal principles governing the employment relationship. Specific topics include bargaining, personal grievances, enforcement of employment contracts, strikes and lockouts, the rules regarding holidays, and health and safety obligations.

Analyses and applies the legal principles governing the employment relationship. Specific topics include bargaining, personal grievances, enforcement of employment contracts, strikes and lockouts, the rules regarding holidays, and health and safety obligations.

Develops the tools and frameworks for gathering and analysing data on workforce skills, attitudes and behaviours and building models of how these variables influence business and employee outcomes.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.

Examines the role of business in society, how businesses interact with government and other institutions, and how businesses can contribute to solving the key challenges of the twenty-first century.

Examines the role of business in society, how businesses interact with government and other institutions, and how businesses can contribute to solving the key challenges of the twenty-first century.

Examines the role of business in society, how businesses interact with government and other institutions, and how businesses can contribute to solving the key challenges of the twenty-first century.