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Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.

Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.

Effective marketing communication across an array of platforms and channels is key to business success. Examines marketing communications research, with an emphasis on digital communication. Explores how technology is impacting consumers and firms and the dynamics between them. The course develops students' ability to understand and critique research in marketing communications, critical thinking, and research skills.

Effective marketing communication across an array of platforms and channels is key to business success. Examines marketing communications research, with an emphasis on digital communication. Explores how technology is impacting consumers and firms and the dynamics between them. The course develops students' ability to understand and critique research in marketing communications, critical thinking, and research skills.

Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.