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3 course outlines found

1

MKTG 710

: Advanced Advertising and Digital Communications
2021 Semester Two (1215)
Effective marketing communication across an array of platforms and channels is key to business success. Examines marketing communications research, with an emphasis on digital communication. Explores how technology is impacting consumers and firms and the dynamics between them. The course develops students' ability to understand and critique research in marketing communications, critical thinking, and research skills.
Subject: Marketing
No pre-requisites or restrictions
2

MKTG 710

: Advanced Advertising and Digital Communications
2020 Semester One (1203)
Effective marketing communication across an array of platforms and channels is key to business success. Examines marketing communications research, with an emphasis on digital communication. Explores how technology is impacting consumers and firms and the dynamics between them. The course develops students' ability to understand and critique research in marketing communications, critical thinking, and research skills.
Subject: Marketing
No pre-requisites or restrictions
3

MKTG 710

: Advertising and Social Media
2022 Semester Two (1225)
Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.
Subject: Marketing
No pre-requisites or restrictions

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